scripts/bpf: Abstract eBPF API target parameter

Abstract out the target parameter so that upcoming commits, more than
just the existing "helpers" target can be called to generate specific
portions of docs from the eBPF UAPI headers.

Signed-off-by: Joe Stringer <joe@cilium.io>
Signed-off-by: Alexei Starovoitov <ast@kernel.org>
Reviewed-by: Quentin Monnet <quentin@isovalent.com>
Acked-by: Toke Høiland-Jørgensen <toke@redhat.com>
Link: https://lore.kernel.org/bpf/20210302171947.2268128-10-joe@cilium.io