make already provides the current working directory in a variable, so make
use of it instead of forking a shell. Also replace usage of PWD by
CURDIR. PWD is provided by most shells, but not all, so this makes the
build system more robust.

Signed-off-by: Uwe Kleine-König <u.kleine-koenig@pengutronix.de>
Signed-off-by: Michal Marek <mmarek@suse.com>